Marketing Manager

mbb agency - full time - overland park, kansas

MBB is looking to hire a dedicated marketing manager to oversee and implement the agencies own marketing efforts and CRM. The right individual will understand business-to-business marketing in a professional service sector and have experience working and managing a CRM system. They will be a team player with a positive attitude, possess attention to detail and be comfortable working with and meeting people.

Responsibilities

• Manage the implementation of marketing strategy

• Oversee completion of marketing calendar to include elements of social media, award shows, community awards and events

• Maintain agency marketing and business development tools

• Reporting to agency leadership on effectiveness of marketing plans with insights and action items

• Work with agency business development resources on identification of marketing materials for our effort

• Maintain day-to-day relations with area Chambers of Commerce, the Kansas City Business Community and other community organizations

• Experience in delivering, planning, and executing CRM strategies, experience developing marketing automation strategy and building marketing database capabilities from the ground up preferred.

• Experience with Hub Spot preferred but not required.

• Demonstrated experience with core CRM strategies and best practices

• Ensure emails follow regulatory policies and email best practices

• Excellent written communication and copywriting skills

• Inherently analytical and data-driven, including experience with analytics tools such as Google Analytics

Education

• Bachelor degree preferred

Experience

• 3-5 years preferred

• HubSpot certification preferred